<p>We recently generated 42 leads in one week at the cost of $0.2 per lead for one of my clients, Hao Finder. Hao Finder is a real estate company that provides both rentals and properties for sale to their clients. In this article I am going to explain just how we were able to archive this and how you can also get similar results. The leads were a mix of rental and sales leads mostly for properties in Nairobi.</p>
<p><img src="/img/lead-gen-campaign.png" alt="lead generation campaign"></p>
<h2>How we generate high quality real estate leads</h2>
<p>To archive these results we used paid Facebook ad campaigns with the <a href="https://www.facebook.com/business/help/387294348401675">lead generation</a> objective. The campaign was a Lead generation focused campaign. We used a clear and captivating exterior shot of an apartment block.
This was a single image ad instead of a carousel or multiple images ad. These perform better as; for someone interested in your property to find more details, they have to click on your ads.
The other unique thing about this ad is; we did not put any of the property’s details on the Ad’s description. We were promoting access to options, instead of a particular property.</p>
<h2>What type of Facebook ad should you run for real estate leads</h2>
<p>From our experience running various Facebook ads, you only need two types of Facebook Ads. One ad to generate interest and find your audience and another one to convert and generate leads.</p>
<p>To generate interest and find our audience, we use a <a href="https://www.facebook.com/business/help/1635030749917644">video views ad</a> and promote it to get more views. Even if you have no videos, you can convert your images into a slideshow. The benefit of video ads is that Facebook allows you to generate audiences using your video engagement.</p>
<p>For example, if you have a 20 second video. You can create an audience for people who watched your full video, this is your hottest audience. You can also generate another audience for people who viewed more than 5 seconds of your video.</p>
<h2>How we generate real estate leads on Facebook</h2>
<p>Lastly, you need to run a lead generation campaign targeting the audience you created on the above step. It doesn't matter the type of ad you run at this stage, just make sure you choose lead generation or conversion as the campaign objective of Facebook. This tells Facebook’s algorithm to show the ad to people most likely to become a lead based on their online activity.</p>
<p>If you need help running high conversion real estate lead generation campaigns on Facebook, <a href="https://www.geoffokumu.com">contact us</a>. We are a design and marketing studio that provides high performance sales strategies. Unlike most agencies, we can confidently guarantee that our strategies will grow your business.</p>


We recently generated 42 leads in one week at the cost of $0.2 per lead for one of our clients. In this article I am going to explain just how we were able to archive this and how you can also get similar results.


If you want to attract more traffic to your real estate website, there are many different ways to do it. The best way is by creating high-quality content that will generate leads and increase sales. You can also use local SEO strategies or social media marketing to drive traffic to your site.


## Produce high-quality content.

Quality content is the best way to get your brand and website noticed, which will in turn increase traffic to your site and help you generate leads. It’s also a great way for search engines like Google and Bing to recognize your site as an authority on real estate topics.

In order for visitors to share or link back from their social media platforms (Facebook, Twitter, etc.), they need something of substance that interests them first—so make sure it has something worth sharing!

## Create content for local search queries.

Local search is an important part of the real estate market. People are searching for information about real estate in your area, so use Google Keyword Planner to find out what people are searching for online. Then, you can create content that answers those questions and gets them to your website.

For example: If people are looking for homes in Kiambu and want to know more about how much it would cost them to buy a house there, write an article explaining exactly what you mean by “average home price” (it's not just one number). You might also include graphs or tables showing how much different types of homes cost within that county over time—this will help potential buyers understand if they're getting a good deal or not!

## Boost your local SEO.

The first step to getting more traffic to your site is boosting local SEO.

Use keywords in your domain name, website title, and meta description. These are all things that you’re likely going to see when someone looks at your website. They help visitors find you by providing them with a better understanding of what they can expect from visiting your site and how they can use it best (e.g., “Home” vs “Real Estate"). If it helps with any of these things—and it will—then use them!

Include the keyword(s) in the body of each article on each page (or blog post). This will ensure that anyone searching for those terms gets directed to relevant content about properties near where they live/work instead of generic listings all over town which aren't helpful at all when compared against what most people want from their searches: specific results based off location information so as not only find homes close enough together but ones equipped properly too; something like this might look something like this:

## Publish a newsletter for current and potential clients.

Use a tool like MailChimp or Constant Contact to create your newsletter.

Include a call-to-action at the end of each newsletter, asking readers to call you (or visit your website) if they want more information on the property listed in that issue.

Include links back to your website or blog so that people can easily find out more about what’s available in town without having to search through multiple websites and apps.

Create separate email lists for each property you list—this will help keep things organized! You can also send updates via push notifications on those days when traffic is high enough that it's worth sending an email blast instead of just posting an update on Facebook page or Twitter feed (which would require less effort).

## Add social share buttons to your property website.

- Add share buttons to your website.
- Share buttons can be added to posts and pages, as well as your website header or footer.
- You can also use them on the sidebars of your site if you'd like!

## Use social media to promote your content and services.

Social media is a great way to get your content and services in front of the right audience. To do this, you need to use hashtags on all of your social media accounts. Hashtags are like keywords that help people find specific posts on social media platforms like Facebook, Instagram, Twitter and YouTube. You can also use them as keywords when promoting your business online so that people who search for those same things will see your post instead of someone else's!

You should post at least once every day on each platform (Facebook has rules about how often you can post). Posting too much often just gets old fast - try posting once every two weeks instead!

## Make sure your real estate website is mobile-friendly.

It's important to make sure your website is mobile-friendly. If you don't have a responsive design, then the content on your site will be hard to read on a mobile device.

The best way to ensure that all of your users can access and use your site easily on whatever type of device they're using is by creating a responsive design. This means that everything—from text size and spacing between elements, font sizes and even navigational elements like links—will adjust according to how big or small someone makes their browser window (or tablet screen). You'll also want to make sure that all images used in blog posts are optimized for smaller screens so they load faster when viewed from an iPhone or iPad than from any other device with less pixel density than an iPad Pro 11" model; this includes images from Instagram Stories as well as Facebook photos shared via Messenger app!

Other things worth considering include making sure the navigation works well on both desktop browsers (such as Chrome) but also in apps like Google Maps where menus may be displayed differently depending upon which platform someone's using at any given time."

## Help your clients find you on Google Maps.

If you want your clients to find you on Google Maps, it's important to be visible in the search results. There are two ways to do this:

Add a business listing on Google Maps. The free service is easy to use and allows you to add a photo and description of your business as well as get directions from any location in the world by searching for your address or phone number. To add yours, go here (https://www.google.com/maps/businesses/?hl=en).

Get more exposure with local media coverage and reviews from trusted sources like Yelp or Zillow Real Estate Agent Directory that can drive traffic directly into your website!

## Use attractive visuals to increase engagement.

You can use attractive visuals to increase engagement.

High quality photos: Professional photos are the best way to promote your listing, but you don't need a professional photographer for this job. There are plenty of free stock images available online that will work just as well if not better than any professional photographer's shots!

Relevant images: Make sure your image is relevant to the content of your blog post or article (e.g., if you're writing about home staging tips, make sure all of your photos show examples). This ensures that people coming across it will find something they're interested in seeing more of—and thus feel compelled to click through and read more!

## Invest in online ads that drive traffic to your real estate website.

Online ads are a great way to get traffic to your site. Most real estate websites have integrated with Google AdWords, Facebook and LinkedIn, giving you access to an audience of millions.

Set a budget for your ads, test different ad formats (such as video or mobile) and target your audience accordingly.

## Create a Facebook group for people interested in property in your area.

Create a Facebook group for people interested in property in your area.

Using Facebook groups is a great way to connect with other agents and local experts, share content, get feedback and post about new listings or specials. You can also use groups to promote your website by sharing it on the page where you are posting about the group itself (e.g., "Join our Facebook Group").

## Advertise your website on business cards

Business cards are the perfect way to get your website in front of potential clients.

Use a QR code on your business card to direct people to your website and social media profiles.

You can use this method for both print and digital marketing campaigns, as well as for direct mailings or any other type of mailing list management tool you might use (like MailChimp).

## Create a printable flyer for your real estate website

You can create a printable flyer for your real estate website that promotes your business.

Here are some tips for creating a great flyer:

- Include a call to action (CTA). This is what you want people to do when they see it. For example, “Click here now!” or “Stop by our office today!”
- Include links to other pages on your site where they can learn more about you and/or buy something from you. Make sure these links are easy-to-find so that people don't get lost before getting to the point of interest in their search results window or mobile app interface on their phone screen! If this isn't possible because there aren't enough room on paper then just put contact information instead like: email address; phone number(s); social media handles/links etcetera...

## Use QR codes in your marketing materials

QR codes are a great way to get people to your website. They're easy to create and can be used in many different places, including business cards, flyers, posters and more. You can even use them on your website itself!

QR codes are one of the best ways to get traffic from Google searches—they'll show up at the top of SERPS (search engine results pages). This means that anyone who happens across these codes will be directed straight towards whatever you're selling or promoting on your site.

## Use retargeting ads to convert leads

When you use retargeting ads, the company sends out an ad to people who have visited your website but didn't buy anything. The goal is for these visitors to come back and complete a sale.

The process works like this: when someone visits your site and leaves without completing a purchase, you'll send them a series of ads over time that remind them about what they didn't buy (for example, "You might like this product!"). If the person decides to purchase something from the advertiser after seeing those ads, then he or she has been converted into a lead—and now has an email address that can be used for future marketing purposes (such as sending offers).

## Create social media profiles for your agency and its agents

Social media is a great way to build your brand and increase your customer base. Create social media profiles for the agency and its agents, post photos, videos and other content that is relevant to your market. Use hashtags in posts so they can be found by people searching for similar topics on Instagram or Twitter.

## Use Instagram Stories to showcase properties

Instagram Stories are a great way to showcase your real estate property, and they can be even more effective than posting on the main feed.

Create a story for each property you want to promote. You can use this space to show off features or answer questions about the property (like “What’s the square footage?”) so that potential buyers know what it looks like before they visit in person.

Use an Instagram filter for some extra pizzazz! A few filters will do wonders for showing off your properties' best qualities—and it's easy to add them during editing time later on so there's no need for extra work from you at this point!

## Post videos highlighting the benefits of homeownership or the homebuying process

Video is a great way to engage your audience and can be used to educate and inform, entertain, inspire and sell.

Educate: Video can help you share relevant information with your audience that they may not have access to in another way. This includes videos on the benefits of homeownership or the homebuying process.

Inform: Video can be used as an informational tool about what it's like living in an apartment or house versus owning one by sharing stories from people who have lived there before you did (or will). It also gives viewers a sense of what having their own place feels like—whether it's just starting out buying their first home or upgrading from something smaller into something bigger later down the road!

## Publish relatable content on Facebook, LinkedIn or Twitter

You can get more eyes on your content by publishing relatable and engaging posts.

The best way to do this is with the help of Facebook, LinkedIn or Twitter.

Publish relevant content that’s in line with what your audience wants to see. For example, if you are a real estate agent in California and want more people to see your website, write about how you’re using social media marketing tools like Facebook ads or Twitter campaigns to attract new customers. If there's an important news story happening within the community (like an earthquake), publish an article on how this affects home values in California. The next step would be creating posts around topics that are trending in your area so they appear higher on search engines like Google when people search for information related to those topics—and therefore will likely find them first when looking through their social media feeds!

## Run paid ads on social networks to get traffic to your website fast

If you're looking to get traffic quickly and efficiently, paid ads on social media networks are a great way to target your audience. You can target by age, gender, location and interests. To set up an ad campaign for Facebook or Instagram:

Go to the Ad Manager tab on your business page (which is located under the More section).

Click on "Paid Posts" under the Ads heading at the top of the page.

Select which type of post you want to run—this will determine what kind of people see it when they search for something related to real estate or listings within their area (for example). If someone types "apartment rentals" into Google Maps or Yelp while searching for apartments near me then I might have an ad that says "I'm renting this place!"

## Write blog posts that answer common property related questions

Blog posts are a great way to answer common customer questions. If you have a large section of your website dedicated to real estate, then it's important that you can drive traffic back to this page. Blogs are one of the best ways of doing this because they're unique and people want more information about what they're looking at.

Another benefit of blogging is that you'll be able to generate leads for potential clients or inquiries into your business by answering questions in your blog posts (or just writing articles). For example, if someone asks "How much does it cost?" then maybe you could write an article called "How much does it cost?" which answers this question based on an average or median price point across all communities owned by [company name] so far!

Use Google Keyword Planner to find topics people are searching for online (that you can write about)

Google Keyword Planner is a free tool that can help you find keywords that are relevant to your business.

Google Keyword Planner shows you how many people search for specific keywords, and also gives you information about what other related phrases people use too. For example, if you sell real estate in Dallas, Texas, it would make sense for people interested in buying real estate in Dallas to also be interested in "real estate agent" or "real estate company." This way they can find the type of person who works at the agency/company they are looking for.

## Collaborate with other real estate agents to get more traffic and leads from shared audiences

Working together can be a great way to get more traffic and leads from shared audiences.

Collaborate with other real estate agents to get more traffic and leads from shared audiences. Share listings and leads with other real estate agents. Ask your colleagues to share their listings with you, or ask them if they’d like to collaborate on promoting each others' listings.

## Ask previous customers for testimonials, then publish those reviews on your site and elsewhere online (like on Google My Business and Facebook)

Testimonials are a great way to build trust with potential customers, and they can be used on your website, social media and other marketing materials.

If you have a lot of loyal customers who are willing to leave positive feedback for others to see, ask them if they would mind sharing their story with the world. They may be happy enough to do so in exchange for some compensation (like free products or services), but even if it's just an email address at first (and maybe even later), that's better than nothing!

Once you've collected testimonials from past clients or satisfied customers—and preferably before those people have left their reviews elsewhere online—publish them on your site so that current visitors know what kind of service they can expect from new ones.

## Conclusion

We hope that these tips help you get more traffic to your website. Remember, the key is to keep improving and adding new strategies to your marketing mix as time goes on. The best way to get traffic is through consistent optimization efforts that work in tandem with other strategies like social media or email marketing campaigns. You will also want to keep track of what works well for your business so that you can replicate those successes when needed!

If you want to attract more traffic to your real estate website, there are many different ways to do it. The best way is by creating high-quality content that will generate leads and increase sales. You can also use local SEO strategies or social media marketing to drive traffic to your site.

20+ ways to get traffic to your real estate website


Facebook lead ads are a well kept secret among top performing real estate agents. Lead Ads allow you to collect customer contact information from your facebook ads. The best part is, your leads don't need to manually fill in their contact details as these already exist in their facebook profile. You get tons of leads and spend less on ads.

In this post, I am going to show you how to create Facebook Lead Ads and how to optimize them for the best results on facebook.

### Facebook Lead Forms

To get started with facebook lead ads, you first have to create a form. Here is how to create the Form;

1. Got to [Facebook business suite](https://business.facebook.com).
   <img src='../images/EuNs44P8.jpeg' alt='facebook business suite' />

2. Click on More tools,
   <img src='../images/6d8hupVS.jpeg' alt='facebook ads manager' />

3. Click on create a new form, on the top right corner.
   <img src='../images/wN5N1DuW.png' alt='facebook facebook lead forms' />

4. Fill in the form details
   <img src='../images/tmFYq33V.png' alt='facebook lead ads' />

5. Your form is ready to be used in ads. You can create new ads, with the lead generation Ad intent to use your form. Or you can click on boost on the forms list to create an ad with the form.
   <img src='../images/V9Nf_BRU.png' alt='facebook lead ads' />

### Success Tips for Facebook Lead Ads

Use Higher intent form type, instead of More volume. More volume form types allow users to easily autofill the form and submit which might lead to poor quality leads. Higher intent forms add an extra step for potential leads to confirm their details before submitting. This extra step is crucial to help improve the quality of leads you get.

Common lead forms usually ask for the lead’s: Names, email, phone number. This information is usually already available on their facebook account which facebook automatically fills out on the form. It is advisable to add an extra question just so that it is not too easy to fill out and submit the form. This is for the same reason as above. When it is too easy to submit, you tend to get a lot of low quality lead.

Use the ad’s image instead of uploading an image for the form. This is to create a seamless transition form the ad to the form.

Once published you can not edit the form again. Make sure you double check all details befor publishing your forms. If you are not sure about something, you can always save the form as a draft and come back to it latter.

Lead forms will not notify you on new form submissions. You can link up other apps for email notification. If you have a CRM you can check if your CRM supports automatically adding leads from Facebook Lead Ads. Another option for finding your leads, is to download the leads on the ad page.

That is all for now. Watch out for the next post on how to create winning ads using your form.

Find out [how much a real estate website costs](/articles/real-estate-website-price), in our latest article.


In this post you are going to learn how to generate real estate leads with facebook lead ads. Facebook forms allow you to collect customer contact details from your facebook ads.

Facebook Lead Ads for Real-Estate


In as much as new [property marketing](/) techniques are emerging, real estate websites have been and continue to be the most used channel by most agents. Almost all real estate agents are using or used a listing directory to promote their properties.

Compared to digital or media advertising where you promote your properties to a hypothetical audience, people browsing listing websites are actively involved in the real estate industry.

This post is the most comprehensive list of [property websites in Kenya.](/articles/real-estate-website-price) The list is divided into two parts, portal sites and agency sites. I have also created subcategories for niche websites in, serviced properties, holiday properties and luxury properties.

## TL;DR

- BuyRentKenya
- Property24
- Jiji.co.ke
- deals.jumia.com
- cetonvale.co.ke
- mzalibu.com
- property.mitula.co.ke
- thestarclassfields
- homes.trovit.co.ke
- kenya.rentline.co
- estatecloud.co.ke
- diamondcityvillas.com
- linkupproperties.net
- pigiame
- toletdigital.com
- propertybox.co.ke
- propertytoday.co.ke
- myproperty.co.ke
- ifurnish.co.ke, niche
- ke.pata.africa
- anza.co.ke
- fyndaa.com
- rentpoa.com
- haofinder.com
- commercialpropertykenya.com
- properties.co.ke

## Property portals

These are real estate websites that allow you to login and manage your own ads. Some of these sites are paid while others are free. These sites tend to have a lot of competition. The good thing is that most of them will allow you to surface your ads above other listings for a fee.

### BuyRentKenya

[BuyRentKenya](https://www.buyrentkenya.com) is a popular property portal with years of experience and domain authority. Domain authority means that BuyRentkenya ranks higher on google for many property related queries in Kenya. With a significant share of property searchers traffic, BuyRentKenya is an ideal platform for promoting your properties.

### Property24

[Property24](https://www.property24.co.ke) is part of an international network of property portals in Africa. In addition to their web property portal, Property24 also has mobile apps for both android and iOS. With a stable app, thousands of monthly visits and several marketing and analytics features, Property24 is an ideal platform to promote your properties.

### Jiji.co.ke

Unlike other sites in this list, [Jiji](https://jiji.co.ke) is not a property exclusive portal. Jiji is a free classifieds portal for multiple products and services including properties in Kenya. It is free to create a property ad on Jiji.co.ke. With over 30,000 property ads promoted, Jiji.co.ke has proven to be a trusted platform to advertise on.

### deals.jumia.co.ke

[Deals](https://deals.jumia.co.ke/real-estate) by Jumia is also a free classifieds site for all products and services. It has however proven to be a good platform for promoting properties with over 50,000 ads. It is free to post ads on deals.jumia.co.ke. The platform gets a lot of traffic due to its domain and brand authority, derived from Jumia. The only downside is that the large number of active ads means that you are competing with thousands of other ads for visibility.

### cetonvale.co.ke

[Cetonvale](https://cetonvale.co.ke) is a property advertising portal for agents. It operates more like a property advertising agency, partnering with over 250 agents who promote their listings on the platform. The biggest selling point of Cetonvale is that it caters to properties exclusively, raking in relevant traffic to your ads.

### mzalibu.com

[Mzalibu](https://www.mzabibu.com) looks like a new entrant in the property portal space. The site looks a lot like a template design than a custom developed solution. Apart from that, it has a significant number of active ads and unique searching and filtering features.

### property.mitula.co.ke

[Property.mitula.co.ke](https://property.mitula.co.ke) is like a search engine for property portals. It craws popular sites and provides a convenient search for property searchers. If you have a custom listing website, you can become a partner to

### homes.trovit.co.ke

[Homes.trovit.co.ke](https://homes.trovit.co.ke/) is a property search engine aggregating listings from thousands of sites into a single portal. You cannot directly post your ads on the platform. To get your properties featured on the platform, you will have to post it on any of their partners, which include property24 and deals.jumia.co.ke.

### the-star.co.ke/classifieds

[The Star Classifieds](https://www.the-star.co.ke/classifieds) is a search engine for Kenya's classified ads. It aggregates product and services ads from several popular sites. The site has over 40,000 property ads. Your ads will get featured on their classifieds if you post them in any of their partner sites.

### kenya.rentline.co

[Kenya.rentline](http://kenya.rentline.co) is a property classifieds dedicated to promoting rental properties in Kenya. The site is fast, responsive with unique features for analytics and sharing. It is free to post your ad on the portal. The team at Kenya.rentline is committed to only promoting fresh listings which explains their active ads volume, which is lower compared to the other high traffic portals.

### estatecloud.co.ke

[Estatecloud](https://estatecloud.co.ke/listings/) is a leading platform to help you get your way around developments in Kenya's property markets. Dealers in real estate news, research, content and data. You can register as an agent to promote your properties on the platform.

### pigiame.co.ke

[Pigiame.co.ke](https://www.pigiame.co.ke/) is a free classifieds portal for any product or service. It is fairly popular for property advertising with over 7,000 active property ads. The site has a lot of traffic. However, the heavy competition on the site may undermine your ad’s visibility.

### toletdigital.com

[toletdigital.com](https://www.toletdigital.com) is more of a real estate marketing agency website than a property portal. The site is run by ToletDigital agency, who also offer a suite of other services for property marketing.

### propertytoday.co.ke

[Propertytoday.co.ke](https://propertytoday.co.ke) is a niche classifieds site for property rentals and sales. The site has a significant number of active ads for properties in the Nairobi metropolitan are.

### myproperty.co.ke

Myproperty.co.ke is a property portal run by BIC Agency. The site has a lot of bugs and UI inconsistencies. Apart from that, it appears to have a significant amount of active listings and traffic.

### ke.pata.africa

[ke.pata.africa](https://ke.pata.africa/) is a classifieds platform for any service or product. It has a significant volume of traffic and is ideal for promoting rental properties. The only problem is that since it is hard to reach your target audience on the platform compared to other property specific classifieds portals.

### anza.co.ke

[Anza](http://www.anza.co.ke/) has been around for a while. Anza is a property portal and a business directory for real estate practitioners. With a significant volume of traffic anza.co.ke is an ideal platform to promote your properties.

### fyndaa.com

[Fyndaa.com](https://www.fyndaa.com/) is a website that makes your search easier for what you may be looking for near your location or across Kenya – a service, product, car or property for sale or rent. It is free to advertise your property for sale or rent on fyndaa.com.

### rentpoa.com

[Rentpoa](http://rentpoa.com/) is a real estate listing website that allows real estate agents to post their rentals for free. The website has a very basic user interface. It is however very fast and responsive. The platform also gets a significant web traffic from property searchers which makes it ideal to advertise your rentals.

### haofinder.com

[Haofinder](https://haofinder.com/) is a protech and property advertising company. The company runs a property blog and listing portal with significant traffic. Ads on haofinder.com get featured on their blog as well as other partner sites. Haofinder also offers several property marketing services. If you are looking for a manged solution, haofinder is one to consider.

### properties.co.ke

[Properties.co.ke](https://properties.co.ke/) is a property advertising portal that allows real estate agents to post their properties for free. The website has a very intuitive user interface. It is a new entrant in the market but has significant web traffic and domain authority.

### Closing

That's all for now. This article will keep getting updated as new options come up.

Find out the [price of a real estate website](/articles/real-estate-website-price) in our latest article.
Find out how to get leads with [Facebook lead ads](/articles/facebook-lead-ads) in this new article


This post is the most comprehensive list of property websites in Kenya. With categories for luxury property websites in kenya, furnished property websites in kenya, serviced apartments in kenya, properties to rent in kenya, properties to buy in kenya, real estate news in kenya

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