In as much as new property marketing techniques are emerging, real estate websites have been and continue to be the most used channel by most agents. Almost all real estate agents are using or used a listing directory to promote their properties.
Compared to digital or media advertising where you promote your properties to a hypothetical audience, people browsing listing websites are actively involved in the real estate industry.
This post is the most comprehensive list of property websites in Kenya. The list is divided into two parts, portal sites and agency sites. I have also created subcategories for niche websites in, serviced properties, holiday properties and luxury properties.
- ifurnish.co.ke, niche
These are real estate websites that allow you to login and manage your own ads. Some of these sites are paid while others are free. These sites tend to have a lot of competition. The good thing is that most of them will allow you to surface your ads above other listings for a fee.
BuyRentKenya is a popular property portal with years of experience and domain authority. Domain authority means that BuyRentkenya ranks higher on google for many property related queries in Kenya. With a significant share of property searchers traffic, BuyRentKenya is an ideal platform for promoting your properties.
Property24 is part of an international network of property portals in Africa. In addition to their web property portal, Property24 also has mobile apps for both android and iOS. With a stable app, thousands of monthly visits and several marketing and analytics features, Property24 is an ideal platform to promote your properties.
Unlike other sites in this list, Jiji is not a property exclusive portal. Jiji is a free classifieds portal for multiple products and services including properties in Kenya. It is free to create a property ad on Jiji.co.ke. With over 30,000 property ads promoted, Jiji.co.ke has proven to be a trusted platform to advertise on.
Deals by Jumia is also a free classifieds site for all products and services. It has however proven to be a good platform for promoting properties with over 50,000 ads. It is free to post ads on deals.jumia.co.ke. The platform gets a lot of traffic due to its domain and brand authority, derived from Jumia. The only downside is that the large number of active ads means that you are competing with thousands of other ads for visibility.
Cetonvale is a property advertising portal for agents. It operates more like a property advertising agency, partnering with over 250 agents who promote their listings on the platform. The biggest selling point of Cetonvale is that it caters to properties exclusively, raking in relevant traffic to your ads.
Mzalibu looks like a new entrant in the property portal space. The site looks a lot like a template design than a custom developed solution. Apart from that, it has a significant number of active ads and unique searching and filtering features.
Property.mitula.co.ke is like a search engine for property portals. It craws popular sites and provides a convenient search for property searchers. If you have a custom listing website, you can become a partner to
Homes.trovit.co.ke is a property search engine aggregating listings from thousands of sites into a single portal. You cannot directly post your ads on the platform. To get your properties featured on the platform, you will have to post it on any of their partners, which include property24 and deals.jumia.co.ke.
The Star Classifieds is a search engine for Kenya's classified ads. It aggregates product and services ads from several popular sites. The site has over 40,000 property ads. Your ads will get featured on their classifieds if you post them in any of their partner sites.
Kenya.rentline is a property classifieds dedicated to promoting rental properties in Kenya. The site is fast, responsive with unique features for analytics and sharing. It is free to post your ad on the portal. The team at Kenya.rentline is committed to only promoting fresh listings which explains their active ads volume, which is lower compared to the other high traffic portals.
Estatecloud is a leading platform to help you get your way around developments in Kenya's property markets. Dealers in real estate news, research, content and data. You can register as an agent to promote your properties on the platform.
Pigiame.co.ke is a free classifieds portal for any product or service. It is fairly popular for property advertising with over 7,000 active property ads. The site has a lot of traffic. However, the heavy competition on the site may undermine your ad’s visibility.
toletdigital.com is more of a real estate marketing agency website than a property portal. The site is run by ToletDigital agency, who also offer a suite of other services for property marketing.
Propertytoday.co.ke is a niche classifieds site for property rentals and sales. The site has a significant number of active ads for properties in the Nairobi metropolitan are.
Myproperty.co.ke is a property portal run by BIC Agency. The site has a lot of bugs and UI inconsistencies. Apart from that, it appears to have a significant amount of active listings and traffic.
ke.pata.africa is a classifieds platform for any service or product. It has a significant volume of traffic and is ideal for promoting rental properties. The only problem is that since it is hard to reach your target audience on the platform compared to other property specific classifieds portals.
Anza has been around for a while. Anza is a property portal and a business directory for real estate practitioners. With a significant volume of traffic anza.co.ke is an ideal platform to promote your properties.
Fyndaa.com is a website that makes your search easier for what you may be looking for near your location or across Kenya – a service, product, car or property for sale or rent. It is free to advertise your property for sale or rent on fyndaa.com.
Rentpoa is a real estate listing website that allows real estate agents to post their rentals for free. The website has a very basic user interface. It is however very fast and responsive. The platform also gets a significant web traffic from property searchers which makes it ideal to advertise your rentals.
Haofinder is a protech and property advertising company. The company runs a property blog and listing portal with significant traffic. Ads on haofinder.com get featured on their blog as well as other partner sites. Haofinder also offers several property marketing services. If you are looking for a manged solution, haofinder is one to consider.
Properties.co.ke is a property advertising portal that allows real estate agents to post their properties for free. The website has a very intuitive user interface. It is a new entrant in the market but has significant web traffic and domain authority.
That's all for now. This article will keep getting updated as new options come up.