About Client: Karencom Properties
Karencom is an established market leader specializing in fine homes and commercial properties in Karen and various Kenyan towns and cities. With an extensive catalog of listings and deep industry knowledge Karencom is a top real estate agency always ready to help their clients find homes that satisfy their every need.
The main goal of the project was to revamp the Karencom brand. In response to the company's recent growth, Mr Kariungi - Karencom Properties founder, wanted to explore other channels to reach more people and offer the company's services.
We developed a new company identity that is memorable and easy to identify. We also created a new website that is fast, beautiful with several lead generation features.
Successfull real estate websites have to find the delicate balance between function and beauty. The website needs to be easy to navigate and fast, but also include high quality images and brand assets.
We created a beautiful and fast website with advanced search capabilities. The websites loads in under 3 seconds on mobile 3G. Visitors can also search and filter properties to quickly find what they are looking for.
We included a robust blog on the websites. With support for both text and video blog posts, the website is strategically positioned to capture traffic from search engines convert leads.
The new Karencom logo is easy to recognise. It is also dynamic enough to be usable across many mediums and scale with the company.
Part of the website launch included a social media campaign to build awareness about the new Karencom brand and website.
We developed a content strategy for Karencom website and social media contents. A content strategy acts as a framework for how your company communicates across all media channels. It standardises the message and story to engage and convert more customers from online channels.